Content with an actual personality.
I’m Sahar, a Sudanese-Irish founder, host and former comedian based in Dubai. I create warm, funny and conversational content about travel, experiences, entrepreneurship and the occasional questionable decision—including UGC that brands can publish on their own social channels and websites.



People connect with people.
I’m comfortable speaking to a room, a camera or a complete stranger I’ve just decided to interview.
Before creating content, I spent years performing comedy, hosting events and building communities. That experience shaped how I show up on camera: expressive, curious, relaxed and able to make people feel included.
I create polished content without removing the personality that makes it worth watching.

Ways we can work together.
Influencer partnerships
Sponsored content shared with my audience in my natural voice and style.
Hosted experiences
Personality-led coverage of hotels, destinations, restaurants and experiences.
UGC content creation
Natural short-form videos, photographs and social assets made for your brand to publish on its own social channels and website.
Hosting & presenting
On-camera presenting, interviews, event hosting and live brand experiences.
What my content feels like.
Think less scripted advertisement, more recommendation from the friend whose stories you always watch.
Comfortable in front of people
and cameras.
My background includes live comedy, event hosting, interviewing, community building and creating regular face-to-camera content. I know how to hold attention, find the interesting part of an experience and communicate it naturally.
Where I'll be this September
Let’s make something people actually want to watch.
Tell me about your brand, destination or idea and what you would like to create together.








